Clive Martin (who's great):

News broke on Twitter this morning that the Guardian, the leftist iPhone application and newspaper, had opened a “data-driven” coffee shop in Shoreditch, East London. Initially, this sounded like a bad joke perpetuated by Rod Liddle or some other centre-right hack still bitterly grinding it out in the print game. The whole thing just sounds too Guardian. Playing into their love of new media, ethically sourced produce and all of London east of Moorgate, the idea seems to have been ripped from the minds of some dreadful Oxbridge satire troupe.

However, it soon became clear that it wasn’t a hoax. The Guardian really have opened up a coffee shop, it really does purport to be “data-driven”, and yeah, it's in Shoreditch (it's in Boxpark).

Bizarre.