Business systems inspired by business culture
Two competing views on 'Chorus', Vox Media's much sung (sorry) CMS.
Leslie Kaufman, for the New York Times:
“In this high-tech universe, Vox Media’s content management system — which even has its own name, Chorus, and is used to publish all the company’s websites — has earned recognition. It is credited with having a toolset that allows journalists to edit and illustrate their copy in dramatic fashion, promote their work on social media, and interact with readers — all seamlessly and intuitively.”
Sounds great, but I'm inclined to agree with Joshua Benton, writing for Nieman Lab:
“...I get a little frustrated when Vox’s big edge is portrayed as Chorus, its content management system. Chorus is very nice! Most newspapers’ CMSes are terrible! And any CMS designed primarily for digital is likely to be better for digital publishing than one designed first for print. The loving coverage Chorus gets would seem to imply that, if only every news organization had a Chorus, they’d all be getting venture capital thrown their way too.
But Vox’s edge really isn’t in a particular piece of software. It’s in people and culture. The CMS is an outcome of those two things, not the driver of them.”