John R. Moran has a great article on what "design" is, and how it is different to what most businesses think.

“Intent means purpose; something highly designed was crafted with intention in every creative decision.”

So:

“The opposite of design, then, is the failure to develop and employ intent in making creative decisions.”

This is a brilliant piece - and you should read it - but do yourself a favour and Instapaper it. John's site, 'Rampant Innovation', is white and red text on a black background which isn't kind on the eyes...